At the heart of this collaboration are 96 uniquely reimagined denim pieces and limited-edition G-Star Elwood jeans, each reconstructed from archive garments and infused with (di)vision’s distinctive design language. Drawing inspiration from the ergonomic styling of the original Elwoods and reworking them into fresh silhouettes, the duo behind (di)vision invited familiar faces from Denmark’s vibrant fashion community to help showcase the collection. These models — cast not just for their looks but for their unique presence and creative identities — bring the imagery to life, spotlighting how fashion modeling and visual storytelling can elevate innovative design.

The campaign, rooted in Copenhagen’s free-spirited Christiania district mythos, reflects a growing trend in the fashion world where upcycling meets high design. By selecting vintage G-Star archive pieces — from 90s and early 2000s menswear and womenswear — and transforming them into contemporary statement items, (di)vision and G-Star are demonstrating how collaborative modeling and creative direction can redefine what denim means today.

For emerging talent, collaborations like this offer a unique platform. Just as established model agencies scout and guide new faces into the modeling world, projects like (di)vision × G-Star offer creative exposure for both models and designers alike. This intersects the worlds of fashion branding, modeling campaigns, and cultural influence — reminding us that the runway isn’t the only stage where style and identity come together.

The limited-edition pieces and custom jeans will be available through G-Star’s online platforms and select stores, offering fashion enthusiasts and industry professionals alike a rare chance to own a piece of denim history reimagined through the eyes of new-generation creators.