His brand MooRER works with the most expensive materials in the world - baby cashmere, vicuna and now Caribbean cotton. Moreno Faccincani shares how the creative process works or what quiet luxury is for him.
Tahitian clothing brand MooRER, known for its timeless and functional outerwear designs, has also launched a new chapter, in the Czech Republic. The official opening of the Prague boutique at Maiselova 21 took place on October 11 with the brand's founder, Moreno Faccincani, in attendance. He turned his vision into reality back in 2006, when MooRER was officially founded in Verona. However, he has been involved in clothing production since his childhood, when he helped his parents run their small clothing company Duelle. The key aspect of his brand is elegance, combining the timeless design of classic outerwear cuts with a modern touch of maximum functionality. All the details are so well thought out to maximize practicality without disturbing the design. What the brand is most famous for, however, are the materials. "If I'm making something, it has to be the best of the best - if denim, it has to be from Japan, if down jackets, it has to be made from the feathers of Nordic geese," says Faccincani. MooRER's coats are thus made from the most expensive types of wool, which are baby cashmere and vicuna - known as the "fiber of the gods" and sourced from the wild South American llamas that live in the high mountains of the Andes. Another special segment is Denim Couture, where old denim processing techniques are applied and incorporated as details on down jackets and vests, creating an original and unique product.
Chiara Ferragni, Caroline Daur and Olivia Palermo quickly adopted his brand philosophy. It is the definition of quiet luxury, where, without distinctive elements, slogans or obvious extravagance, its pieces are identified at first sight as luxurious and of high quality.
To this day, Italian fashion is still considered synonymous with premium quality, in terms of design, workmanship and materials. How difficult is it to maintain this standard nowadays?
Very. Not so much in terms of materials, but rather in terms of production itself. Manufacturing in Italy is difficult - it costs a lot of money and you also need the right people, which fortunately we manage to find. I've been working with the same people since we were founded in 2006, and the ranks are still expanding - because we are always looking for new skills. So in one year our production team has grown by 30%.
In contrast, is the creative dynamic something that remains the same in your case?
Everything changes, maybe only my aesthetic preferences remain the same. My creativity is shifting too - the range of colours is growing. I used to dislike using colours other than neutrals, that's different now too. We offer a bigger palette and very soon we will go even further.
Your winter, capsule collection for this year, Denim Autentico, was something completely new - you combined world-famous Japanese denim, American retro design and Italian manufacturing. What did that process look like?
I love denim - for its timelessness and functionality. But at the same time, I like to make everything in the highest quality possible. That's why I joined forces with Alessio Berto, who is an expert insider into the ins and outs of authentic denim, known for his expertise and ability to capture all the nuances of the material. It was important here to maintain the correct production procedures. From the material to the specific cuts. It was fascinating, it was a challenge, and I loved it.
Quiet luxury is a pervasive philosophy across the fashion world. And it sums up Moorer's work perfectly - combining classic pieces in their original form (like the bomber pilot jacket) and giving it maximum functionality without compromising on design. An ageless and always up-to-date piece of premium quality can therefore become a lifelong companion against systematically changing trends. Do you therefore now feel the interest of a younger audience?
Yes, younger people are definitely gravitating towards it more, I've noticed this especially in the last year. But MooRER has never done fashion according to trends. The key for me was the timelessness. Fashion is very fluid and what is beautiful today can change tomorrow, which is perfectly fine and I don't mind that. But I personally prefer to make pieces that, despite being ten or fifteen years old, will still be seen as current. You can wear our old pieces today and they will have a modern feel. And that extends to the colours within the different seasons. It's the same as buying a Rolex watch or a car like a Porsche - always current and always beautiful.
Would you rather design women's or men's fashion?
I started with women's fashion, I've been doing it since 1999. But then someone told me that designing for men is much more complicated and to stick to women's collections. The next year MooRER was already established, specializing only in men's fashion! (laughs) I like a challenge! It constantly spurs me on when there is something I can conquer. So today I design for men - I like to design for women, but I can't try the designs on and see if they're good enough.
Do you have a favourite piece that you think is the best piece you've created?
First and foremost, I love the whole Denim Couture chapter and every piece - it's a unique project that I'm very proud of. If I had to pick one, it would be the Nobile men's down blazer - smooth, lightweight and very elegant. When I launched it in 2010, it was an absolute novelty. Jacket-style blazers already existed, but they were chunky and quilted like a classic down jacket. It's a perfect piece that I had to have redone six times before I said: "This is it!" You can probably see why it's my heartthrob. (laughs)
What will the new chapter of MooRER be about?
I want to develop the Excellence line more now, where we use very expensive materials that for me have to meet the highest possible quality. For example, vicuna is made from the hair of the llama, which produces only a small amount of extremely fine wool, which has one of the finest fibres ever. This wool is very expensive because the animal can only be sheared once every three years. Baby cashmere, on the other hand, is from goats that live only in Alaska, and this type of hair is only given to goats once in their lifetime, as their hair becomes a little coarser later in life. Given the rarity of the materials, they are all of course obtained cruelty-free, which is also important to us. Our big news - and you're the first we're telling - will be a summer collection using the most expensive cotton in the world, and that's from the Caribbean islands, which is produced in very small quantities. The uniqueness of this cotton lies in its long fibres, which are able to absorb colour very well, creating beautiful, rich shades. For the first time ever, we will be using very vibrant colours inspired by the Caribbean - bringing the colours of Jamaica, Barbados etc into our summer collection. It's going to be beautiful!
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Here's the corrected version of the text:
"MORENO FACCINCANI: WHEN I MAKE SOMETHING, IT MUST ALWAYS BE THE BEST"
His brand, MooRER, works with the most expensive materials in the world - baby cashmere, vicuña, and now Caribbean cotton. Moreno Faccincani shares how the creative process works and what quiet luxury means to him.
Tahitian clothing brand MooRER, known for its timeless and functional outerwear designs, has also launched a new chapter in the Czech Republic. The official opening of the Prague boutique at Maiselova 21 took place on October 11, with the brand's founder, Moreno Faccincani, in attendance. He turned his vision into reality back in 2006 when MooRER was officially founded in Verona. However, he has been involved in clothing production since his childhood when he helped his parents run their small clothing company, Duelle. The key aspect of his brand is elegance, combining the timeless design of classic outerwear cuts with a modern touch of maximum functionality. All the details are well thought out to maximize practicality without compromising the design. What the brand is most famous for, however, are the materials. "If I'm making something, it has to be the best of the best - if it's denim, it has to be from Japan; if it's down jackets, they have to be made from the feathers of Nordic geese," says Faccincani. MooRER's coats are thus made from the most expensive types of wool, which are baby cashmere and vicuña - known as the "fiber of the gods" and sourced from the wild South American llamas that live in the high mountains of the Andes. Another special segment is Denim Couture, where old denim processing techniques are applied and incorporated as details on down jackets and vests, creating an original and unique product.
Chiara Ferragni, Caroline Daur, and Olivia Palermo quickly adopted his brand philosophy. It is the definition of quiet luxury, where, without distinctive elements, slogans, or obvious extravagance, its pieces are identified at first sight as luxurious and of high quality.
To this day, Italian fashion is still considered synonymous with premium quality, in terms of design, workmanship, and materials. How difficult is it to maintain this standard nowadays?
Very. Not so much in terms of materials, but rather in terms of production itself. Manufacturing in Italy is challenging - it costs a lot of money, and you also need the right people, which fortunately, we manage to find. I've been working with the same people since we were founded in 2006, and the team is still expanding - because we are always looking for new skills. So in one year, our production team has grown by 30%.
In contrast, is the creative dynamic something that remains the same in your case?
Everything changes; maybe only my aesthetic preferences remain the same. My creativity is shifting too - the range of colors is growing. I used to dislike using colors other than neutrals; that's different now too. We offer a bigger palette, and very soon we will go even further.
Your winter capsule collection for this year, Denim Autentico, was something completely new - you combined world-famous Japanese denim, American retro design, and Italian manufacturing. What did that process look like?
I love denim - for its timelessness and functionality. But at the same time, I like to make everything in the highest quality possible. That's why I joined forces with Alessio Berto, who is an expert insider into the ins and outs of authentic denim, known for his expertise and ability to capture all the nuances of the material. It was important here to maintain the correct production procedures, from the material to the specific cuts. It was fascinating, it was a challenge, and I loved it.
Quiet luxury is a pervasive philosophy across the fashion world. And it sums up MooRER's work perfectly - combining classic pieces in their original form (like the bomber pilot jacket) and giving them maximum functionality without compromising on design. An ageless and always up-to-date piece of premium quality can therefore become a lifelong companion against systematically changing trends. Do you, therefore, now feel the interest of a younger audience?
Yes, younger people are definitely gravitating towards it more; I've noticed this especially in the last year. But MooRER has never followed fashion trends. The key for me was timelessness. Fashion is very fluid, and what is beautiful today can change tomorrow, which is perfectly fine, and I don't mind that. But I personally prefer to make pieces that, despite being ten or fifteen years old, will still be seen as current. You can wear our old pieces today, and they will have a modern feel. And that extends to the colors within the different seasons. It's the same as buying a Rolex watch or a car like a Porsche - always current and always beautiful.
Would you rather design women's or men's fashion?
I started with women's fashion; I've been doing it since 1999. But then someone told me that designing for men is much more complicated and advised me to stick to women's collections. The next year, MooRER was already established, specializing only in men's fashion! (laughs) I like a challenge! It constantly spurs me on when there is something I can conquer. So today, I design for men - I like to design for women, but I can't try the designs on and see if they're good enough.
Do you have a favorite piece that you think is the best piece you've created?
First and foremost, I love the whole Denim Couture chapter and every piece - it's a unique project that I'm very proud of. If I had to pick one, it would be the Nobile men's down blazer - smooth, lightweight, and very elegant. When I launched it in 2010, it was an absolute novelty. Jacket-style blazers already existed, but they were chunky and quilted like a classic down jacket. It's a perfect piece that I had to have redone six times before I said: "This is it!" You can probably see why it's my heartthrob. (laughs)
What will the new chapter of MooRER be about?
I want to develop the Excellence line more now, where we use very expensive materials that, for me, have to meet the highest possible quality. For example, vicuña is made from the hair of the llama, which produces only a small amount of extremely fine wool, which has one of the finest fibers ever. This wool is very expensive because the animal can only be sheared once every three years. Baby cashmere, on the other hand, is from goats that live only in Alaska, and this type of hair is only given to goats once in their lifetime, as their hair becomes a little coarser later in life. Given the rarity of the materials, they are all, of course, obtained cruelty-free, which is also important to us. Our big news - and you're the first we're telling - will be a summer collection using the most expensive cotton in the world, which is from the Caribbean islands and is produced in very small quantities. The uniqueness of this cotton lies in its long fibers, which are able to absorb color very well, creating beautiful, rich shades. For the first time ever, we will be using very vibrant colors inspired by the Caribbean - bringing the colors of Jamaica, Barbados, etc., into our summer collection. It's going to be beautiful!
