Iryna Rozhyk is a professional fashion model, based in Paris and of Ukranian origin. She has been modeling for over many years now and modeling has become more than just a job for her. It is her passion and the type of lifestyle that she enjoys living.
Some of the best things from her portfolio are probably the cover of magazines that she has done and the ability to have worked for big magazines such as Vogue, Madame Figaro, Numero, L’Officiel and Elle.
Art and fashion are two things that Iryna loves. She understands that in the modern world of today, fashion itself is advertising. However, she does believe that over the last few years, fashion has lost its artistic value. Although, that is a bold thing to say, everyone agrees with her.
One of the best things about Iryna is that she is extremely honest and does not like to pretend her way to top. She knows that fashion is all about making money and the same thing is with art. She personally admires creativity and art projects. But, she knows that majority of people simply do not appreciate it as much as she does.
Iryna does not work for every brand, she likes to be honest and feel that she has a true connection with the brand which only leads to better results in the end. Fashion brands and labels appreciate the fact that she is upfront about what she likes and does not; this allows her to work to her full potential when working for something feels a connection with.
Social media is a platform that Iryna knows how to use rather well. She knows the intricacies of Snapchat, Twitter, Facebook and Instagram, and uses them to their full potential to promote her work. After all, social media has changed everything and she acknowledges this fact. However, one thing that she does not love too much is the fact that if a young model simply has lots of followers, then brands want her, even if the model does not have the skills to be a model.
Iryna prefers old school things such as communicating in life, rather than on posts through Instagram or Facebook, having printed books and personal meetings with people. Some of the campaigns that Iryna would love to be a part of include Dior as she loves the brand and believes that it showcases the sensual nature of femininity.
Some of the work that Iryna has enjoyed so far includes working for Uno De 50 and Swarovski as they both have an incredible team of creatives. Iryna wants to try out new things and work from another side of fashion. She also dreams of working in advertising one day and trying to move to a more artistic level, along with managing models and caring for them, as well as photography.
Iryna Rozhyk did not have the best of experiences at her mother agency which is why she would like to open her own personal management one day to help models and support them. She aspires to manage her career in fashion as a personality and not as a model.
