On the other side of the Atlantic, the boyish cut has become the emblem of the current ultra-electric feminist movement. "To cut one's hair is to assert one's inner value," researchers at the sociology college in New York say, "while some models have seen their prices quadrupled with a simple scissors cut. Activist who follow the mood of the moment: the fight of the American women is on all fronts, including that of beauty. Pioneers such as Karlie Kloss or Coco Rocha led the way in 2013. But it is the bottom line of the current "genderless" that has propelled the magazine cover radical icons to Slick Woods. For Ruth Bell, the excuse came from an Alexander McQueen campaign, with G.I. Jane being transformed by hairdresser Paul Hanlon. His conclusion? "A huge boost of confidence." To the despair of their mother, the decision of these urban warriors is often without return. All become addicted to their new style. Both for gaining time in the morning and for their social life on steroids. "We are bare-faced, we cannot hide our shyness, our insecurities, our dark circles, it is a challenge of every moment that turns to the lesson of life," warn hair stylists.