Many new models are surprised to learn that they have to create and pay for their own marketing materials. They probably didn't know that models needed composite cards, portfolios, and web profiles. Or maybe they thought it was the responsibility of the modeling agency to gather these essential elements. Whatever the reason, the reality is that models are considered independent contractors, and these marketing materials are crucial startup items that don't involve the agency. They are simply business expenses.

One of the most important marketing tools you will use is the composite card, also known as a comp card, z card, zed card, or sed card. This small piece of paper has the power to bring great results!

Who needs composite cards?
Composite cards are essentially business cards. They are a cost-effective and efficient way to make a good first impression, present your skills in a professional manner, and communicate your contact information to agencies, recruiters, clients, photographers, and other industry professionals. Therefore, any model who takes their career seriously, whether it's commercial modeling, fashion, plus size modeling, or any other type of modeling, should have composite cards! Keep in mind that if you plan to do multiple types of modeling (e.g., commercial modeling and body part modeling), you will need a separate composite card for each type.

Online comp card or printed comp card
These days, many models use a combination of digital and physical composite cards. They are fundamentally the same, with one difference: one is sent via email, while the other is sent by mail or directly distributed.

However, if you're just starting out, an online composite card is the ideal solution. The advantage of an online composite card is that you can quickly change the photos yourself instead of having to reprint hundreds of cards at the print shop. Online composite cards are the most cost-effective choice for new models who often change their photos in the beginning. Once you're a bit more established, you can then invest in printed cards.

All business cards, whether online or not, act as mini portfolios and are a quick and easy way for agencies, recruiters, and clients to perceive who you are as a model and demonstrate that you are serious about your future in modeling. It's good to have both types of cards on hand in case the recipient prefers one type of card over another.

What does a composite card look like?
There are no two identical business cards, but the industry standard layout includes a large photo (your best photo!) and four smaller photos, with your name, contact details, and contact information at the bottom. Online comp cards are simply an eye-catching image that contains all these elements, usually with the large photo on the left and the four small photos aligned on the right. Physical comp cards are typically printed on both sides (a large photo on the front and smaller photos on the back) on glossy cardstock measuring 8.5 x 5.5 inches.

Information on a modeling comp card
In addition to photos, your comp card should include all the essential details that agencies, recruiters, and clients need to know, such as your name, height, measurements, hair color, eye color, shoe size, and dress size. But most importantly, you must include contact information, either from your agency (if you have signed a contract) or yourself. You will never be hired if you cannot be reached!

How to choose photos
If you have signed with an agency, there's a good chance they will help you choose the photos that best represent you. If you don't have an agency yet, you'll need to choose your photos very carefully and possibly make changes until you find the combination that yields the best results.

Your main photo should be eye-catching and attractive, with true "wow factor." It's the most important image, so make it count! However, that doesn't mean you can settle for an old photo for the other images. Even though they are smaller, they should give the viewer a clear idea of your skills and versatility. Consider them as an abbreviated version of your portfolio.