An increase of 73% compared to last year.

After a couple of years with a pandemic, electricity crisis, and generally tough times for many financially, there are still some who manage to ride the storm as easily as a speck.

This week, Lanvin reveals excellent figures in its half-year report.

This is written by The Fashion Law. Shanghai-based Lanvin Group, which in addition to the well-known French fashion house also owns Sergio Rossi, Wolford, St. John, and Caruso brands, sold for 202 million euros, corresponding to over 2 billion Norwegian kroner in the first half of 2022.

This is an increase of 73 % compared to last year.

Lanvin alone is said to have had an increase in sales of 117 %. So far this year, they have sold 64 million euros, just over NOK 660 million.

According to them, this is "Among the highest growth ever in the global luxury industry". The majority of the increase is said to have occurred in Europe and North America.

Online shopping is said to have accounted for most of the growth, especially via global direct-to-consumer channels.

Lanvin is among France's oldest fashion houses. The 22-year-old hatter Jeanne Lanvin opened her own shop in central Paris in 1889. She then made clothes for children, before she also started designing women's clothes in the early 20th century. In 1909, she officially became part of the French high-class fashion cluster Chambre Syndicale de la Couture and Lanvin quickly became one of the most popular fashion houses of the time.

Since Jeanne died at the end of the 40s, the brand has been through a number of different ownerships, both within the family and outside.

There have also been constant changes when it comes to chief designers.

The late Alber Elbaz sat on the throne from 2001 to 2015, followed by Oliver Lapidus, Lucas Ossendrijver, and Bouchra Jarrar. Bruno Sialelli is now the head of the fashion house.

He has a background from, among others, Loewe, Balenciaga, and Acne Studios.

When Sialelli presented his first collection for the brand, the New York Times wrote that he had managed to "pump youthful energy into the arch-French fashion house". The Guardian agreed. They wrote that "he, like Elbaz, was able to inject fun into the whole thing".

And this seems to have been a formula for success not only among fashion critics but also among consumers.