Barbiecore is no longer just a fleeting fashion moment—it’s a full-blown style movement that has saturated runways, red carpets, and street style alike. Defined by unapologetic shades of pink, glossy textures, and playful silhouettes, the trend exploded after the first images from Greta Gerwig’s Barbie film starring Margot Robbie and Ryan Gosling were released. Since then, Barbiecore has become a visual language embraced by celebrities, models, and fashion insiders, proving that pink can be powerful, confident, and fashion-forward.
Far from the dark, moody aesthetics of gothic or emo dressing, Barbiecore celebrates femininity and fun. Margot Robbie set the tone early on, channeling a modern-day doll while filming the movie. From neon rollerblading outfits inspired by 1980s aerobics to Western-inspired ensembles in head-to-toe pink, her looks quickly became reference points for stylists and model agencies tracking emerging trends. Ryan Gosling matched her energy with coordinated “Ken” moments, reinforcing Barbiecore as a shared fashion statement rather than a gendered one.
The trend has also been embraced by Hollywood couples and pop culture powerhouses. Megan Fox and Machine Gun Kelly leaned fully into Barbiecore at the Life in Pink documentary premiere, wearing custom looks by London designers. Megan Fox continued her streak with metallic pink ensembles, while other celebrities followed suit, showing how the trend can be adapted across different aesthetics. For models and creatives alike, Barbiecore offers flexibility—ranging from glossy, body-hugging silhouettes to tailored, high-fashion statements.
Kim Kardashian’s interpretation of Barbiecore further cemented its mainstream appeal. Known for her darker, minimalist Balenciaga looks, she surprised fashion watchers by opting for a powder-pink outfit accessorized with a rhinestone-studded bag. Her shift highlighted how even established style icons—and the models who often mirror their influence—can reinvent themselves through color. Many model agencies now encourage talent to experiment with bold trends like Barbiecore during castings and editorials to showcase versatility.
While Barbiecore dominates pop culture, its roots can be traced back to Valentino’s Fall/Winter 2022–2023 collection under Pierpaolo Piccioli. The designer’s collaboration with Pantone produced a signature hot pink that quickly became the industry’s gold standard. From Lizzo and Dua Lipa to Anne Hathaway and Simone Ashley, countless models and celebrities adopted Valentino pink, transforming it into a symbol of modern glamour. These high-profile moments reinforced Barbiecore’s legitimacy beyond social media hype and into luxury fashion.
Musicians have also played a major role in amplifying the trend. Dua Lipa has repeatedly challenged and redefined Barbie’s image, alternating between Balenciaga fuchsia jumpsuits and Vivienne Westwood corset tops. Justin Bieber, too, surprised fans by stepping on stage in head-to-toe pink, blending Barbiecore with streetwear. Such moments demonstrate how modeling today extends beyond the runway—artists and performers become living lookbooks that influence audiences worldwide.
The trend’s reach doesn’t stop there. Kris Jenner, Serena Williams, Lily James, Jessica Alba, and Anya Taylor-Joy have all embraced Barbiecore in their own ways, from tailored pink suits to corset dresses and lingerie-inspired silhouettes. Each appearance reinforces the idea that Barbiecore is adaptable, inclusive, and expressive. For aspiring models working with forward-thinking model agencies, tapping into trends like Barbiecore can be a strategic way to stand out and align with what the fashion industry currently celebrates.
Ultimately, Barbiecore is about confidence and self-expression. Whether styled for a red carpet, a front-row fashion show, or a test shoot, the trend encourages models and fashion lovers alike to embrace color without restraint. Pink is no longer just a shade—it’s a statement, and Barbiecore proves that sometimes, more really is more.
