At a time when second-hand purchases are only becoming more and more attractive, Ganni is one of the most popular brands on resale platforms such as Vestiaire Collective and Trendsale. According to the Danish Fashion Forum, hundreds of Ganni ads are created daily on Trendsale alone. Also at Norwegian Tise and Finn.no there is no shortage of Ganni clothes for sale.

Now Ganni wants to make sure that they also make money from this million-dollar industry.

Nicolaj Reffstrup can tell you that we have a bit of everything in store:

- We will offer our community several different opportunities to approach us, through ownership, rental and sale of Ganni clothes. We must do this in a way that is so fluid that consumers do not even notice that they have made the responsible choice. And then we will make sure that we make money from it, so that we can scale the initiative and create a lasting change in the way we consume fashion.

5 quick fashion news from the industry

Ditte and Nicolaj Reffstrup behind GANNI announce news when it comes to the sale and reuse of clothes from the brand.

The luxury brand, which is at the top when it comes to handbags, has just launched Les Mains Hermès. The news of a nail polish line as a new chapter of Hermès Beauty was released earlier this year, received a lot of attention and quickly created high expectations.

The nail polish line that is finally here, consists of 71 percent natural ingredients and comes in 24 colors. In addition, they have also launched care products and nail tools.

Hermès has launched nail polish and nail accessories in the Les Mains Hermès collection.

The luxury fashion house has recently opened up about its own green figures. In an exclusive interview with WWD, the brand says that they currently recycle or reuse 93 percent of the materials.

In addition, they share that 69 percent of the energy that runs the workshops and other places for logistics is renewable, and that 52 percent of their raw materials are certified as more sustainable. Chief executive Michael Burke says that they are also working on "designing" all disposable plastic from their products - especially the disposable film that will protect metal and hardware that is always on new products.

This is the first time the brand has opened up about its green goal. The plan is to reach 100 percent on all points, including those mentioned above, by 2025.

- This is not something we have just started doing, but we are starting to talk about it now because we have the facts and enough experience to commit ourselves to statements and goals, says Burke.

Danish Stine Goya has shared annual accounts from April 2020 to April 2021 with more than doubled figures. With that, they themselves answer the question they asked in the title of the season's SS22 show during the fashion week in Copenhagen, namely How Much Can We Grow?

Representatives from the brand tell Fashion Forum that they believe the increase is partly due to an increased demand for colorful and playful fashion as a result of the corona pandemic.

The Fashion Scholarship Fund's annual award ceremony this year chooses to honor Virgil Abloh of Off-White and Louis Vuitton as well as Geoffroy van Raemdonck of the Neiman Marcus Group for their contributions to the fashion industry.

Abloh will be honored for the Post-Modern Scholarship Fund, which he established in collaboration with the FSF in 2020, to help provide black students with benefits through financial support, career guidance and mentoring. When they kicked off the fund, it was with a million donation from Abloh and partners like Louis Vuitton and Farfetch.

Van Raemdonck is being honored for his work supporting diverse youth through the Neiman Marcus group, also in collaboration with the FSF.

During the gala held in connection with the prizes, more than a million dollars will be awarded in scholarships to 120 students.