Helena Flora Estrella Rodriguez Startz is a young, aspiring fashion model with a unique blend of heritage. Born in Cologne, Germany, in 2005, she is 3/4 German and 1/4 Spanish, a combination that reflects in her striking features and diverse cultural background. Currently, she resides in the picturesque city of St. Gallen, Switzerland.

Helena's entry into the modeling world came in early 2024 when she was scouted through the METRO Models website. Despite being relatively new to the industry, she quickly gained recognition, making her mark by representing KLEIDER at the prestigious Undress Fashion Show in Zurich. Also she walked for Mode Suisse, the leading Swiss fashion even in Zurich, at Kunsthaus Zurich. Prior to this, she collaborated with Tonal Studios for the presentation of their latest collection, further establishing her presence in the fashion scene.
Balancing school with her modeling career, Helena finds solace in her hobbies. She enjoys unwinding at the gym or playing the piano, activities that help her relax after a busy day. Helena is also an avid nature lover, often spending her free time hiking with friends or participating in other outdoor activities. For her, staying active is essential.

What excites Helena most about modeling is the opportunity to showcase both herself and the brands she works with in different styles and settings. The endless creative possibilities and the chance to collaborate with talented individuals in the industry continually inspire her.
Helena deeply values the support of her family and friends, which plays a crucial role in her journey. She looks up to Bella Hadid, whose personality, appearance, and lifestyle have had a significant influence on Helena's approach to modeling.
With an eye toward the future, Helena's goals are clear. Whether in her modeling career or education, she is determined to succeed, grow, and learn as much as possible, both personally and professionally.