Veronika Shchelkanova, a fashion model originally from Russia, was born as Nikole Back in Tajikistan in 1996. At the age of 13, she worked at IKEA, handing out flyers promoting their famous meatballs. It was during one of these shifts that her striking appearance caught the eye of her first booker.
Her father, a military man, and her mother, an engineer, moved to Tajikistan in 1996 due to her father's assignments, which is how she came to be born in this picturesque country.
Currently, it is becoming increasingly challenging for Russian models to secure opportunities on international runways due to political issues, making it difficult to obtain visas. Veronika Shchelkanova had a thriving career in America and Europe for nearly a decade before the coronavirus pandemic. Now, she spends more time in Moscow, hoping that her visa will be approved in August so she can return to her beloved profession.
Veronika is very active, enjoying basketball, dancing, and studying the history of fashion houses. Through her experiences with dating, work, and money, she believes that being a model offers a unique opportunity to blend beauty, finance, and human connections into a single vision of perfection.
She has a deep admiration for models from the 90s and loves the vibe they brought to the industry. Regardless of whether she is working on high-end jobs or with smaller clients, she takes joy in all she does, valuing each opportunity equally.